Small Business Owners – A Must Read – Advertising and Changing with the Times

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I have met many business owners who are still unfamiliar with how to harness the power of the internet to draw new business.

For years, businesses ran advertisements in the Newspaper. With the invention of the Radio, advertisers realized that they could reach into more homes. Of course, when the Television came along, businesses quickly started jumping onto the BoobTube.

We have experienced another huge change in lifestyle with the technology that the internet brings into our home. We no longer go look in the Yellow Pages to look for the Phone number to order pizza or some other business where we intend to spend our money – We “Google” it. Many people don’t even have a Yellow Pages at home anymore.


Where am I going with this?


It’s very simple, there are Four factors that are going to determine your future new business potential that I intend to discuss.


  1. The Quality of your Website
  2. Where you Rank on a Google Search
  3. Get listed with Google, Yahoo and Bing
  4. Advertise with Google and possibly others


The First point is very simple to understand. Let’s say you are in the process of looking for someone to do business with and you find them online. What’s your first impression going to be based on? Easy, their website.

If their website looks professional and well executed, you are likely to make them a potential contact and they may earn your business. On the flip side, if their website looks like it was made on a shoestring budget with very little to look at, you are only a click away from someone else.

The quality of your website is one of the most important factors to bringing in new business. You will be judged on your online presence. Plain and simple.

The ranking of your site on a Google Search based on keywords is second to having a good looking website. If you are page 15 of a Google Search, then you are less likely to get traffic than if you show up on Page 1. How do you get there?


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